Kendrick Lamar To Show Storytelling Prowess At Super Bowl Halftime Show
Kendrick Lamar aims to infuse his Los Angeles hip-hop flavor into New Orleans while staying true to his storytelling roots during Sunday’s Super Bowl halftime performance .
“Being in the now and being just locked-in to how I feel and the energy I have now, that’s the L.A. energy for me,” he said Thursday at a press conference hosted by Apple Music. “That’s something I wanted to carry over to New Orleans and for the world to see. This is me. This is Kendrick Lamar, 37 years old, and I still feel like I’m elevating, I’m still on a journey.”
The rap megastar will take the Super Bowl stage fresh off a Grammy triumph, where he claimed two of the night’s biggest awards, song and record of the year, for his diss track “Not Like Us.”
When asked what viewers can expect, Lamar answered: “Storytelling. I think I’ve always been very open about storytelling through all my catalog and my history of music. And I’ve always had a passion about bringing that on whatever stage I’m on.”
Lamar will be bringing hip-hop back to the NFL’s championship game, where he performed as a guest artist with Dr. Dre, Snoop Dogg, Mary J. Blige, 50 Cent and Eminem in 2022. On Sunday, he becomes the first solo hip-hop artist to headline the halftime show.
SZA will join him but few other details about the performance were revealed, bowing to a tradition in which headliners keep their plans secret.
