Beyonce To Trademark ‘Blue Ivy’
American singer Beyonce has received the green light to trademark her 12-year-old daughter’s name, Blue Ivy.
The Carters are keen on shielding her daughter Blue Ivy’s brand after her father Jay-Z’s rape allegations scandal.
Before this recent approval, Beyoncé had made two attempts to secure the trademark but faced various complications.
The move will also help the family to “build a consistent and authentic brand narrative” for Blue Ivy regardless of what endeavors she intends to use it for.
Since the allegations against Jay-Z, the family has presented a united front, including attending the premiere of Blue Ivy’s movie, “Mufasa,” in Los Angeles.
A source said, “Beyoncé believes that the best way is to face it head-on. Blue Ivy is well aware of what is going on and is intent on supporting her father in any way she can. She was there in solidarity with her dad and mom.”
The allegations against Jay-Z claim that he and music mogul Sean “Diddy” Combs took turns having non-consensual sex with a minor at a VMA after-party in 2000.
He has firmly denied the rape allegation, calling it a “blackmail attempt” to extort money from him.
The rapper has since filed several motions to dismiss the case and have the name of his accuser revealed by the court.
However, those demands were rejected, and the judge sharply rebuked his lawyer, Alex Spiro, for his choice of words when addressing the alleged victim and attempting to expedite the judicial process.
Jay-Z has also filed lawsuits against the victim’s lawyer, Tony Buzbee, initially accusing him of extortion and later amending the filing to include a defamation claim.
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